Hyperice expands beyond sports and fitness with the creation of its Human Health division, to provide non-invasive wellness solutions for those who can use them for rehab and wellness purposes.
These include active and retired military, workplaces, and forward-looking healthcare providers.
“At Hyperice, we want to transform healthcare by providing individuals with non-invasive technology and guidance to prioritize their own health and wellness,” Jim Huether, CEO of Hyperice, says in a media release.
“The launch of our new Human Health division accelerates our efforts in the medical and military spaces to help the most deserving individuals reach their wellness goals. Our mission to help everyone on earth move better and live better continues.”
The announcement follows Hyperice’s recent acquisition of NormaTec, innovators of pneumatic compression systems used in the fitness, sports performance, and medical spaces. Hyperice will be offering its comprehensive suite of wellness technology, as well as leveraging the team’s expertise in the medical industry, to reach a market outside of performance and recovery.
Hyperice is expanding its business to make recovery and wellness more accessible to new market segments including: Veterans Affairs, Department of Defense, Healthcare, Business to Government, Specialized Medical Treatment Communities, Worker’s Compensation, and more, the release continues.
Offering its high-tech wellness products to these organizations will not only help treat injuries where appropriate, but often will help with prevention and even pain management through improved movement and body maintenance, according to the company.
Hyperice specializes in vibration, percussion and thermal technology. For more information, visit Hyperice.