U.S. Soccer and Hyperice, a provider of recovery as well as percussion, vibration, dynamic air compression and thermal technologies, announce a multiyear partnership to become reportedly the organization’s first-ever Official Recovery Technology Partner.
The partnership, which was facilitated by Soccer United Marketing (SUM), U.S. Soccer’s partner for more than 15 years, provides all of U.S. Soccer’s National Team players and coaches, including the U.S. Women’s National Team (USWNT), U.S. Men’s National Team (USMNT), all 16 Youth National Teams and all Extended U.S. National Teams (Beach, Futsal and Para-7-a-Side) access to Hyperice’s technologies on the sidelines and during training for key matches, highlighted by the 2021 Tokyo Olympics and upcoming 2022 FIFA Men’s World Cup in Qatar.
U.S. Soccer has worked with Hyperice since 2013 and the products have been in use among senior players, coaches, high-performance staff and athletic trainers. As an extension of the shared history, Hyperice will continue to educate team officials at all levels on the latest innovations in recovery technology and wellness solutions to support player mobility and health, a media release from Hyperice explains.
“Hyperice is an innovative, premium brand that has had a tremendous impact on high performance across the sports industry. Our shared vision and commitment to create environments that enable our athletes to perform at their best is core to the strategic partnership.”
— U.S. Soccer Chief Commercial Officer David Wright
“The competition on the world stage is intense, and I’m learning that recovery off the field is just as important as the hard work we put in on the field. It’s amazing that U.S. Soccer is working with Hyperice to make sure we have the best tools available for recovering off the field so that we are able to compete at the highest level on the field.”
— USWNT forward Sophia Smith
“U.S. Soccer has long been at the forefront of innovation and research that supports player performance, recovery and wellness. At Hyperice, we share this wellness-driven vision and will collaborate with U.S. Soccer to educate the worldwide soccer community about its importance. We look forward to working with both the women’s and men’s national teams to help unlock their greatest potential on and off the field.”
— Jim Huether, CEO of Hyperice
“Soccer United Marketing is proud to facilitate the new partnership between U.S. Soccer and Hyperice. We are excited to build and share the story of how the partnership will advance recovery and performance across the Federation.”
— Carter Ladd, SVP of Soccer United Marketing
Both Hyperice and U.S. Soccer also hope the visibility of the partnership will help continue to inspire soccer fans to stay active, mobile and improve their own health.
[Source(s): Hyperice, PR Newswire]