Hyperice, a provider of recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, has been named a Proud Partner of the New York Yankees.
The partnership not only taps one of the most coveted sports brands in the world, but further extends Hyperice’s strategic partnership and investment by Major League Baseball (MLB) as the league’s Official Recovery Technology Partner, according to the company in a news release.
Reportedly the first of its kind for Hyperice, the multi-year partnership kicks off ahead of Opening Day for the 2021 season. This season, players will have access to Hyperice products in Yankee Stadium, including in dugouts, bullpens and training areas. The Hyperice brand will appear on in-Stadium signage and will promote its partnership through advertising and intellectual property rights within the Yankees’ territory.
“The New York Yankees are one of the most iconic and innovative franchises on the planet with a fan base that extends to every corner of the globe. By integrating Hyperice warmup and recovery products into the training room and in the dugout, we’re helping to optimize player performance, mobility and extend player longevity.”
— Jim Huether, CEO of Hyperice
“We are very excited to begin our innovative partnership with Hyperice and look forward to working together to enhance Hyperice’s existing brand presence within professional sports.”
Michael J. Tusiani, New York Yankees Senior Vice President, Partnerships
[Source(s): Hyperice, PR Newswire]
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