Athletico Physical Therapy isn’t counting on the largess of referral sources for its future. Instead, the company has launched its new “It all starts with Athletico,” branding campaign to attract attention directly from healthcare consumers. The messaging behind the campaign is designed to educate consumers about the benefits of physical therapy at the beginning of their recovery journey for improved health outcomes.
As part of the campaign, the company is offering a free health assessment in their clinics or via secure online video, reflecting the new realities of how people seek out healthcare.
The campaign theme, “It All Starts with Athletico,” encourages healthcare consumers to start their recovery journey from pain or injury with physical therapy. A media release from Athletico explains that the rebrand addresses the reality that, while physical therapy is often the thing that is done only after medication, x-rays or even surgery, there are numerous benefits to seeking physical therapy as a first option to overcoming pain and injuries.
“People are being more proactive about their healthcare choices ,and we’re seeking to educate consumers about the effectiveness of physical therapy as a treatment for a variety of conditions that have significant impact on quality of life.
“Whether people come to see us because they want peace of mind that their injury is healing correctly or if they need help deciding if they need to visit the doctor, our experts can help navigate their healthcare journey.”
— Carrie Bienkowski, Athletico Chief Marketing Officer
A Return to Everyday Life
The campaign includes a series of videos featuring people returning to their everyday, simple tasks because they started their recovery with Athletico. The campaign also invites people to schedule a free assessment, which is available in clinic or via secure online video chat. The integrated campaign features a variety of assets including digital and broadcast TV, social media placements, digital banners and radio.
“We’re passionate about the benefits of physical therapy and believe that providing multiple choices of access is critical to the delivery of modern, patient-centric healthcare, especially when so many people are being impacted by COVID.”
— Ron Rogers, CEO of Athletico
In addition to the core Brand campaign, some creative assets will be customized to the local markets where Athletico operates to highlight relationships with professional sports teams like the Chicago Bears and the Detroit Red Wings as well as colleges like the University of Iowa, the University of Nebraska, and Indiana University, the release continues.
“We’re immensely proud of the fact that our highly trained and qualified clinicians are often the first choice among professional and collegiate athletes to help them recover from injuries and improve performance. We’re also equally proud of the everyday victories that so many of our patients’ experience following treatment.”
— Carrie Bienkowski
[Source(s): Athletico Physical Therapy, PR Newswire]