Summary:
KT has launched the KT Soothe line, featuring kinesiology tape and magnesium cream infused with lavender and natural ingredients, to provide holistic pain relief and muscle recovery for active individuals.
Key Takeaways:
- Natural Ingredients: The KT Soothe line uses lavender and magnesium for aromatherapeutic and recovery benefits, supporting holistic wellness.
- Product Innovation: KT Tape Soothe and KT Health Soothe Magnesium Cream are designed for continuous, on-the-go pain relief and muscle support tailored to active lifestyles.
- Brand Expansion: This launch aligns with KT’s new “Rule Your Recovery” campaign, reinforcing its commitment to innovative recovery solutions for athletes and fitness enthusiasts.
KT, known for its kinesiology tape and sports recovery solutions, has launched KT Soothe, a product line designed to support pain relief and promote muscle recovery. Featuring KT Tape Soothe and KT Health Soothe Magnesium Cream, this lineup harnesses the power of lavender and magnesium, two time-tested natural ingredients, to provide holistic wellness and multipurpose pain management for active individuals and athletes alike.
Rule Your Recovery
The launch of KT Soothe also kickstarts KT’s new Rule Your Recovery campaign, an ongoing initiative designed to spotlight KT Soothe and the company’s expanding lineup of recovery solutions, reinforcing the brand’s commitment to supporting everyday recovery and peak performance across tape and topical formats.
“Consumers are increasingly seeking natural, multipurpose solutions for pain management, and we’re excited to meet that demand with KT Soothe,” said Jennifer Holahan, KT’s chief marketing officer. “By infusing our trusted original kinesiology tape with magnesium and lavender and developing a breakthrough magnesium cream, we’re continuing to lead the way in innovative solutions that enhance the well-being of our customers.”
With the continued rise in sports participation and recreational fitness, the demand for performance and recovery solutions has never been greater. Whether running, strength training, or participating in fast-growing sports like pickleball, today’s athletes and active individuals seek natural, practical tools to support pain relief and muscle recovery, making KT Soothe an ideal solution for holistic, on-the-go care.
KT Tape Soothe with Lavender & Magnesium
To make KT Tape Soothe with Lavender & Magnesium, KT’s patented pre-cut strips and active cotton fabric are infused with natural lavender essential oil and magnesium for an aromatherapeutic recovery experience. The hypoallergenic, latex-free formula works like the original KT Tape by lifting the skin to increase local blood flow for pain relief and support in muscles and joints. According to the company, it provides up to three days of continuous support, helping to alleviate soreness while promoting relaxation and muscle recovery. Each package contains 20 pre-cut strips, retailing at $18.99.
KT Health Soothe Magnesium Cream
While magnesium creams have long been recognized for their benefits, existing formulas are not designed for exercise recovery. KT Health Soothe Magnesium Cream is a distinctive formulation tailored explicitly to active lifestyles. It delivers soothing pain relief for sore muscles with the added benefit of Arnica Montana for anti-inflammatory support. Key ingredients include Magnesium, lavender essential oils, arnica, aloe, shea butter, Vitamin E, and jojoba oil for a hydrating blend for healthy skin. Made in the USA, the four-oz jar retails for $17.99.
The KT Soothe Line is now available online and at retail partners nationwide, including Academy Sports + Outdoors and H-E-B Grocery. For more information about the KT Soothe Line and the complete range of KT products, visit www.KTTape.com.
