Summary: KT has expanded beyond kinesiology tape with a new KT Pain Relief category featuring wearable pain-relief patches and topical creams designed to provide convenient, targeted relief while supporting everyday movement.
Key Takeaways:
- New pain relief patches: Pre-cut patches combine kinesiology tape support with cooling menthol and can be worn for up to 72 hours.
- Expanded topical solutions: KT is offering 4% lidocaine and 5% menthol creams for targeted muscle and joint pain relief.
- Designed for everyday consumers: The new products aim to make KT’s movement-focused pain relief technology more accessible, convenient, and easy to use.
KT, known for its kinesiology tape, has launched KT Pain Relief, a new category that expands the brand beyond traditional kinesiology tape into wearable and topical pain relief solutions available at retailers nationwide. Created to make the benefits of kinesiology tape technology more approachable and accessible to a broader audience, the new collection introduces easy-to-use solutions that help simplify pain relief and support movement for consumers who may be new to the category.
Leading the launch is KT’s first-ever Pain Relief Patch line, combining kinesiology tape support with instant cooling menthol relief in a user-friendly, pre-cut format designed for comfortable, flexible wear throughout daily activity. Made with KT Tapes‘ premium elastic fabric technology, the patches are designed to move naturally with the body and are available in both KT Tape Organic Cotton fabric and KT Tape Pro Synthetic moisture-wicking fabric. Water- and sweat-resistant construction helps deliver reliable performance during work, exercise, travel, and everyday movement, according to the company.
Designed for people who want to stay active without the complexity of traditional kinesiology tape applications, KT Pain Relief Patches provide targeted relief for muscle soreness, joint discomfort, and minor aches in an easy-to-apply format. The patches can be worn for up to 72 hours, offering up to nine times longer wear than many traditional pain-relief patches while helping users maintain their normal routines.
“As consumers continue looking for trusted solutions to help manage pain and everyday discomfort, we saw an opportunity to expand KT beyond kinesiology tape and introduce a broader pain relief platform,” said Jennifer Holahan, chief marketing officer. “These products were designed to make the benefits of kinesiology tape technology more approachable for everyday consumers by offering easy-to-use solutions that fit naturally into their routines. We’re providing more ways to find relief and keep moving.”
KT Back Pain Relief Patch | SRP: $14.99
Targets one of the body’s most commonly strained areas with localized relief and flexible support that moves comfortably throughout the day.
KT Neck Pain Relief Patch | SRP: $14.99
Addresses neck tension and stiffness with dual-action relief to help ease discomfort while maintaining natural mobility.
KT Muscle & Joint Pain Relief Patch | SRP: $14.99
Provides targeted relief for sore muscles and joints, which KT says makes it a versatile option for post-workout recovery and everyday aches.
Further expanding its pain relief portfolio, KT is introducing topical pain relief solutions featuring maximum-strength lidocaine, available without a prescription, and a menthol-based formula in convenient roll-on applicators for clean, targeted application. Designed to provide focused relief for muscles and joints, the portable roll-ons reportedly deliver soothing, cooling relief for everyday aches, soreness, and discomfort.
KT Pain Relief Cream — Magnesium + Arnica + 4% Lidocaine | SRP: $15.99
This KT Pain Relief Cream is formulated with maximum-strength 4% lidocaine to numb muscle and joint pain right at the source. Enhanced with arnica and a smooth magnesium-based formula, it helps ease soreness and tenderness.
KT Pain Relief Cream — Magnesium + Menthol | SRP: $15.99
This KT Pain Relief Cream is formulated with 5% menthol to provide an immediate cooling sensation for sore muscles and joints. Featuring a smooth magnesium-based formula, the cream helps calm overworked areas and deliver focused comfort.
“Recovery is no longer reserved for elite athletes,” said Aaron Perelman, sr. marketing director at Bridges Consumer Healthcare. “Today’s consumers are looking for simple, effective solutions that help them stay active despite everyday aches and pains. With KT Pain Relief, we’re making it easier than ever to experience the benefits of KT’s movement-focused technology through products that are intuitive, convenient, and designed for real life.”
KT Pain Relief Patches and Creams are available at retailers nationwide and on Amazon. For more information, visit www.kttape.com.
