Hyperice has officially launched a Kickstarter campaign to introduce the VYPER, a fitness and recovery technology device. According to a Hyperice news release, the VYPER was developed in collaboration with a sports physical therapist, a team of aerospace engineers, and accomplished athletes worldwide with the intent of improving the body’s flexibility and range of motion, as well as preventing injury. Hyperice is offering exclusive rewards for contributors featuring their lineup of athletes, and the company has set a fundraising goal of $100,000 over the course of the 45-day Kickstarter campaign.
The VYPER features a combination of a high-energy rechargeable lithium ion battery and a high performance air injected polypropylene shell to deliver high-intensity vibration at optimized frequency to the body’s muscle tissues, increasing blood flow, activating the nervous system, and preventing injury, as indicated on the Hyperice news release.
The goal of the Hyperice Kickstarter campaign is to further advance the development and production of the VYPER by offering the following: $5 or more: One VYPER decal (sticker) and one Hyperice decal; $25 or more: Hyperice VYPER T-shirt; $199 or more: Hyperice VYPER T-shirt and one of the first VYPERs off the production line; and $249 or more: Hyperice VYPER T-shirt and an exclusive limited edition VYPER customized by either Lindsey Vonn, Blake Griffin, Adrian Peterson or Troy Polamalu.
Additional rewards for the campaign includes a Hyperice VYPER T-shirt, exclusive limited edition customized VYPER that’s autographed by either Lindsey Vonn, Blake Griffin, Adrian Peterson or Troy Polamalu for $449 or more and a Hyperice VYPER T-shirt, exclusive limited edition customized VYPER, autographed by either Lindsey Vonn or Blake Griffin and a private meet and greet, followed by a VYPER recovery session with Vonn or Griffin for a donation of $10,000 or more.
Anthony Katz, founder of Hyperice, says, “We are eager to launch our latest and most exciting innovation, and are using Kickstarter to do so. I believe it will be undoubtedly one of the most widely used recovery, movement enhancement and injury prevention devices in sports and fitness today.”