SheScales, a marketing advisory program powered by Rain the Growth Agency, has selected four female-founded companies to participate in its 2023-2024 program, including two physical therapy companies. The program provides mentorship and dedicated marketing support for up to one calendar year.

The 2023-2024 cohort companies include:

Connect & Beyond Physical Therapy – Combining physical therapy with preventative wellness classes, Diane Shiffer founded Connect & Beyond Physical Therapy to provide holistic healthcare to adults 40+ seeking “enlightened aging.” The practice offers distinctive small group classes such as Essentrics, Return to Run, and Tai Chi to support clients post-injury/surgery, help build strength, and improve mobility. Their approach also integrates community engagement to increase accountability and client satisfaction.

Therapeutic Focus – Therapeutic Focus provides occupational, physical, and speech therapy, as well as other therapy services for children in the West Memphis area and virtually. After suffering from a speech impediment and requiring speech therapy services as a child, LaTeasha Gaither-Davis decided to open the first Black female-owned therapy clinic in rural Arkansas to fulfill the healthcare needs of children in her community.

“We had an exceptionally strong pool of applicants this year, but felt Connect & Beyond Physical Therapy, hope&plum, Southern Roots Vegan Bakery, and Therapeutic Focus were well-positioned to benefit from our CREW’s marketing and media expertise in our next cohort,” said Jane Crisan, Rain the Growth Agency chief executive officer. “We look forward to helping these companies scale in 2024 and beyond.”

Further Reading: Rizing Tide Foundation Offering More DPT Scholarships

Each participating company will receive tailored consultation on their marketing strategies, business goals, and campaigns through 2024 from a variety of strategists and subject matter expert volunteers at Rain the Growth Agency.

Earlier this year, SheScales also refreshed their board of advisors to include experts across business disciplines including:

  • Stacey Burr, Founder and President, Future Standard Inc.
  • Clay Creps, Partner, Tonkon Torp LLP
  • Michelle Fallon, Senior Vice President, MMSI
  • Odalys Flores, Vice President, POV Agency
  • Lynn Le, Principal, Tigereye LLC
  • Joy McCammon, Senior Vice President of Talent Management, Rain the Growth Agency
  • Sara Moorthy, Managing Partner, Leavened
  • Bianca Reed, Founder, Convey Culture
  • Krithika Rosenthal, Group Director, Strategy, Wavemaker
  • Rian Schmidt, Chief Technology Officer, Rain the Growth Agency

The SheScales board of advisors will provide mentorship and networking opportunities for cohort members in areas outside of marketing.

For more information about brands the program has previously supported, visit

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