The Osteoarthritis Action Alliance (OAAA) launches “StandUp2OA,” a national campaign focused on the prevention and management of osteoarthritis.

The campaign was launched in response to estimates by the Centers for Disease Control and Prevention that the rates of osteoarthritis—the most common type of arthritis—will increase in the next 2 decades as the Baby Boomer generation ages and the effects of obesity take hold.

While many people mistakenly believe that arthritis aches and pains are a normal part of aging that cannot be avoided, this is not the case. OA is not an inevitable symptom of aging and there are strategies that can help to prevent and manage it, OAAA explains in a media release.

“It’s vital to find ways to still do what you enjoy, and stay as active as possible,” says Lennie Rosenbluth, University of North Carolina basketball player and OAAA honorary co-chair, in the release. “Even if it hurts a little, keep moving. Don’t ever let arthritis get you down, and continue to find ways to have fun!”

To help raise awareness about the “StandUp2OA” campaign and osteoarthritis prevention, the OAAA has developed tools, resources, and infographics that are specific to OA to empower patients, health care providers, policymakers and communities to promote injury prevention, weight management, physical activity, and self-management education.

[Source(s): Osteoarthritis Action Alliance, PR Newswire]