Precor, a Seattle-based manufacturer of fitness products, and Spivi Inc, a provider of digital interactive displays and performance tracking headquartered in Agoura Hills, Calif, announce a partnership with the goal of providing an immersive workout experience integrated with the Spinner line of commercial indoor cycling bikes.

Spivi technology collects exerciser data such as power, cadence, speed, distance, and heart rate directly from the Spinner bikes. It then combines that data with user information stored in the cloud, such as age, weight, and performance history. Finally, it generates virtually unlimited visuals, including unique group simulation, leaderboards, videos, and more?all in real-time.

Fitness facilities and Spinning studios who use Spinner bikes can now seamlessly integrate the performance tracking features of Spivi into their facilities and offer an immersive workout experience to their members, a media release explains.

“The partnership with Spivi allows gym owners and operators to raise the bar on in-gym experiences and help them to grow their business, retain members, and drive additional revenue,” says Adam Hubbard, director of product management for Precor, in the release.

Christopher ?Skip Wilson, brand experience and corporate marketing lead, adds, “At Precor, experience design is part of our DNA. We are laser-focused on creating valuable experiences that help operators win. We want to supply more than just products—we want to drive engagement and drive emotional connection. Spivi understands that, and we are happy to partner with an innovator rooted in experiential solutions.”

“The partnership with Precor expands the experience of immersive workout and personalized health globally,” states Shay Amir, CEO at Spivi. “Spivi helps fitness facilities increase members’ retention by placing members as avatars on a virtual road, setting goals visually and rewarding members for their fitness activity.”

[Source: Precor]