Continuing education provider Evidence in Motion (EIM) announces the launch of its new brand identity and an updated logo.

A media release from the company notes that the branding change coincides with a shift in focus toward a new generation of physical therapists and new offerings for occupational therapists.

“The purpose of the new brand is to ‘tip our hat’ to the next generation of therapists and the future of both entry-level and post-professional DPT education,” states John Childs, PT, PhD, MBA, CEO of EIM, in the release.

“It was important for us to signal to the EIM tribe and the PT profession as a whole our expanded emphasis outside of just PT, recognizing the highly interdisciplinary nature of where health care is going,” he adds.

The changes, announces in advance of the APTA Combined Sections Meeting—taking place February 17-20 in Anaheim, Calif—include a revamped website and blog, in addition to the new logo and color scheme.

For more information, visit Evidence in Motion.

[Source(s): Evidence in Motion, PRWeb]