The American Orthopaedic Society for Sports Medicine (AOSSM) announces the launch of a new brand, tagline, and logo for the society.
“Two years ago, the AOSSM leadership embarked on a path toward rebranding our Society. Through significant research and input from members, industry and the public, we’ve worked hard to define and refine what it means to be a member of AOSSM, including who we are, what we do, and why what we do, matters.
“With this research in hand, we have now completed the updating of our brand, logo, and website. We are excited and proud to launch into this next chapter of our distinguished history of being the leader in sports medicine education and research,” says AOSSM president, Charles Bush-Joseph, MD, in a media release.
“We are also excited to introduce our new tagline: ‘We Keep You in the Game.’ It captures the essence of our promise to all athletes and active people that we work to keep them doing what they love throughout their life, no matter their ability or level of participation. It also underscores that AOSSM keeps our members, in the ‘game’ through education, research, fellowship, and communications,” adds AOSSM CEO, Greg Dummer.
[Source(s): American Orthopaedic Society for Sports Medicine, PRWeb]