As a company, Luna’s value lies in its ability to help these organizations identify which patients would benefit from receiving care in the home. Once it does that, it leverages its platform to make the care happen at a lower cost, according to Palak Shah, head of clinical services at Luna.

On a larger scale, on-demand services have become ubiquitous in all industries. Over the years, providers of home-based care services have carved out space in this market as this method of care delivery continued to grow in popularity. “Some people call us the DoorDash or Uber of physical therapy,” Shah says.

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