Specialty therapist network PTPN has developed a marketing toolkit to help owners of private practices participate in Medicare’s new Comprehensive Care for Joint Replacement (CCJR) bundled payment program.
The PTPN CCJR Marketing Toolkit is designed to help therapists secure preferred outpatient therapy provider status in the CCJR model, according to a media release from Calabasas, Calif-based PTPN.
Included in the kit are templates for letters, flyers, presentations, and videos—one version of each for hospital executives and another for physician group executives. The templates are designed in such a way to enable practice owners to customize them to reflect their particular practice’s specific strengths, service offerings, and outcomes measurement scores.
“Some hospitals and physicians are in the habit of steering surgical patients to outpatient therapists in the hospital facility or doctor’s office, so private practice owners need to spread the word about the advantages of independent therapists in community-based settings,” explains PTPN president Michael Weinper, PT, DPT, MPH, in the release.
“PTPN’s new marketing tools help them do just that, so they can become the preferred providers for these bundled payment models,” he adds.
The marketing tools are available to physical therapists and rehab professionals who are members of PTPN, and can be downloaded from the website’s password-protected, members-only area.