Exton, Pa-based Physiotherapy Corporation—a provider of outpatient physical therapy, occupational therapy, and orthotic and prosthetic services—recently unveiled its new brand identity, which features a new logo and tagline, per a company news release.

For the first time in more than 25 years, the release states, the Physiotherapy Associates brand will migrate and become known as Physio. After a 2-year anticipated period of completion, according to the release, the Physio Brand Family will consist of seven core brands: Physio, Physio O&P, PhysioKids, Physio@Work, PhysioLink, Keystone Physical Therapy, and Champion Sports Medicine.

Additionally, Physio announced effective May 4th, its orthotic and prosthetic clinics will officially change their name to Physio O&P.  Prosthetic Orthotic Solutions, Inc (POSI) will continue and is positioned as the Physio O&P division Center of Excellence.

Per the release, the three-dimensional, abstract-designed logo features three shapes in bright, bold colors that represent, the company notes, the interconnectivity of the organization’s relationships with its patients, its physicians, and its employees, as well as a 360 holistic approach to the care it provides.

Hank Balavender, PT, CEO of Physio, in the release, says this about the new tagline: “Our new tagline: Live Better, Work Smarter, Play Harder is a powerful statement that reflects the promises we make to our patients and communities we serve.”

A video about the new brand identity can be found on Vimeo.

[Sources: Physiotherapy Corporation, PR Newswire]