SyncThink announces the receipt of its 12th patent for its EYE-SYNC technology. US patent 14/530,598 allows SyncThing to use system and methods for creating and changing dynamic content based on eye gaze analysis.

This patent gives SyncThink options to broaden the application of its core technology, especially in the virtual reality arena, according to the Palo Alto, Calif-based company.

“With this new patent, the EYE-SYNC platform can incorporate tracking and monitoring of the user’s attention to modify content. We believe the potential applications for this patent are wide and significant; from customized content delivery to advertising,” says Jam Ghajar MD, PhD, its founder, in a media release.

SyncThink currently maintains 11 additional patents in the eye tracking analytics and the VR hardware field, ranging from a training system and method for improving cognition and motor timing, to eye tracking headset and system for visual impairment testing in the assessment of brain health.

SyncThink plans to use its proprietary eye tracking metrics to identify and analyze the user’s attention gaze and will modify the viewing content instantaneously based on the eye analytics. This may be used for training, performance optimization, and understanding how users view and utilize content in VR most effectively, the release continues.

[Source: SyncThink]