The bracing, support, and taping products from Mueller Sports Medicine now feature new packaging that reflects the company’s continued commitment to consumer-driven marketing, according to the company.
The aim for this change is to give the packaging a new look and feel to ease the shopping experience, and to keep the Mueller name top of mind among consumers.
“We listened to their needs and wants when it came to product information and made that a priority,” says Brian Koons, director of marketing, in a media release from Prairie du Sac, Wisconsin-based Mueller Sports Medicine.
“You’ll notice that the Mueller name is more prominent on this design,”Koons adds. “As a trusted brand for nearly 60 years in this category, we are extremely proud of our roots, as well as our product offerings, so it was important for us to make our name and brand more visible.”
The new package design is available wherever Mueller Sports Medicine products are sold.
[Source(s): Mueller Sports Medicine, PRWeb]