ProRehab Louisville (PRPT) announces “Back Now,” a pilot program with Anthem Blue Cross Blue Shield (BCBS) of Kentucky for members who have back pain.

The reportedly first-of-its-kind “Back Now” program aims to change the way members with back pain currently access treatment by removing the cost barrier for seeing a physical therapist when the pain first arises.

Patients are often prescribed preventable care for back pain such as opioids, steroid injections, advanced imaging, or, in extreme cases, lumbar spine surgery.

“Surgeries, medicines, and other healthcare procedures can be expensive,” ProRehab CEO, Marcia Boyce, PT, comments, in a media release.

“It’s a little-known fact that only 8-10% of patients who should get physical therapy as a first step to treating back pain, actually do. If we can move the needle on seeing a PT first, we can prevent our patients from needing thousands of dollars in medical care.”

With the Back Now program, eligible Anthem BCBS of Kentucky members can see their ProRehab physical therapist without seeing a physician first. ProRehab is offering a package of five ProRehab PT visits for one copay, and packages can be re-upped as needed, per the release.

For more information, visit ProRehab Louisville.

[Source(s): ProRehab, PRWeb]